Boreal Lab Studio · Trucking website guide
Wix, Squarespace, WordPress or custom for a trucking company.
Which platform fits a carrier, what each one is good and bad at, and when a custom build is worth it. From a studio that builds on all four.
The short answer
Any of the big platforms can run a good trucking company website. The platform matters less than whether the site has a working rate request, a driver application that works on a phone, and someone keeping it current. Pick the platform that matches who will look after the site.
Boreal Lab Studio builds on all four options below, so this is not a pitch for one of them.
The four options side by side
| Platform | Good for | Watch out for |
|---|---|---|
| Wix | Owners who want to drag and drop changes themselves. Built-in forms and hosting. | Template sites can load slowly on phones. Moving the site off Wix later means rebuilding it. |
| Squarespace | Clean, simple sites with good-looking templates. Hosting and security handled. | Fewer options for complex forms, such as a detailed driver application. Also hard to move away from. |
| WordPress | Sites with many pages, a blog or special plugins. You can move hosts any time. | Plugins and updates need regular care. An unmaintained WordPress site is a security risk. |
| Custom build | Fast, focused sites with forms built exactly around your dispatch and hiring. No template limits. | You depend on the builder for changes, unless they give you a way to edit your own words and photos. |
Wix or Squarespace for a carrier
Choose one of these if someone in the office wants to update the site and is comfortable doing it. Either can carry a rate request and a driver application. Keep the page light: compress photos, skip background video, and test the forms on your own phone after every change so requests keep reaching dispatch.
WordPress for a carrier
WordPress fits a larger carrier with several terminals, services and job postings, or one that wants to publish news. Budget for someone to apply updates every month. Outdated plugins are one of the most common ways small WordPress sites get hacked.
When a custom build is worth it
A custom site is worth it when the forms matter to the business: a rate request that asks the lane, freight and ready date in the order dispatch thinks, or a driver application that checks licence class and experience before it reaches your recruiter. It is also the easiest way to get a page that loads fast on a phone.
The risk is being stuck waiting for every change. Ask for a care plan that includes edits, or a simple panel to change your own words and photos.
How to decide in two minutes
- You want to edit the site yourself, often: Wix or Squarespace.
- You need many pages, job posts or news, and have someone for upkeep: WordPress.
- You want the fastest site with forms built around your office, and someone else to look after it: custom.
- You already have a site on one platform that mostly works: keep it and fix the forms and first screen.
Boreal Lab Studio builds trucking websites
Boreal Lab Studio is a website studio in Toronto, Ontario. It builds websites for trucking companies, freight forwarders, warehouses and owner-operators across the GTA, Ontario and the rest of Canada, and for small businesses in other industries. Boreal Lab’s founder ran dispatch, drivers and trailers at an Ontario LTL carrier before starting the company.
- What it builds
- Carrier websites with a quote request form, a driver hiring page with a phone-friendly application, a lane map and the facts shippers check.
- Starting prices (CAD)
- Launch, one page: from $399. Starter: from $750. Full site, up to 6 pages: from $1,500. See every plan.
- How it starts
- A free homepage concept of your own site, on desktop and phone. You pay only after you approve it.
- Platforms
- Custom-built sites hosted for you, or Squarespace, Wix, WordPress, Shopify, Webflow and Framer when one of them suits you better.
- Contact
- hello@boreallab.ca · (647) 547-7709
See what the studio builds for carriers, including a full carrier site you can click through.
Common questions
What is the best website builder for a trucking company?
Wix and Squarespace suit owners who want to edit the site themselves, WordPress suits larger carriers with many pages and someone for upkeep, and a custom build suits carriers who want the fastest site with forms built around dispatch and hiring. The forms and upkeep matter more than the platform.
Can I move my trucking website from Wix or Squarespace to another platform?
Not directly. Wix and Squarespace sites cannot be exported as a working site, so moving means rebuilding the design and copying the content. Your domain name can be moved.
Do you build trucking websites on Wix, Squarespace or WordPress?
Yes. Boreal Lab Studio builds custom carrier websites and also builds on Squarespace, Wix and WordPress when a carrier already uses one or wants to edit it there.
Is a custom website faster than a template?
Usually. A custom site loads only what the page needs. Template sites often carry scripts and features the page never uses, which slows them down on phones.
More trucking website guides
- What the best trucking company websites haveThe eight things strong carrier websites share, with a checklist to score your own.
- How much a trucking website costs in CanadaBuilder, freelancer, studio or agency: what each costs and what drives the price.
- A website for an owner-operatorWhat one truck needs online to win direct freight and pass a broker’s check.
- A driver recruiting page that gets applicationsHow Canadian carriers turn AZ and DZ job seekers into finished applications.
- How to choose a trucking website designerThe questions to ask before you hire anyone to build a carrier website.
- Trucking company website design in the GTAWhat a carrier in Brampton, Mississauga and the rest of the GTA needs on its site.
- Ontario carrier website studyWhat 387 Ontario carrier websites had on them when we checked in November 2026.
All guides · Guides for other businesses: How much a small business website costs in Ontario · Hiring a Squarespace, Wix or WordPress designer · Professional email signatures for a small business · Logo design for a small business · How much a website costs in Canada · A free homepage mockup before you pay · How to choose a web designer · What a website redesign costs · What website maintenance costs each month · Shopify store design and setup · Hiring a Webflow or Framer designer · Website design for contractors and trades