Website design for contractors and trades.

What the site is for

A trade website has one job: turn someone with a problem into a phone call or a quote request from the kind of work you want. A homeowner with a leak decides in seconds. They look for three things: do you do this job, do you come to my town, and how do I reach you now.

Everything else on the site is there to back up that first decision.

What every trade site needs

• A phone number that can be tapped, at the top of every page.
• Your service area by name: the towns you drive to, written out, so Google and customers both see them.
• One page per service. “Panel upgrades” and “EV charger installation” are different searches and deserve different pages.
• Photos of your own work, with the town and what was done. Stock photos of someone else’s crew cost you trust.
• Licence and insurance, stated plainly: your ESA/ECRA licence number for electrical work in Ontario, TSSA for gas, WSIB coverage, liability insurance.
• A short quote form: name, phone, town, what is wrong, and a place to add a photo.
• Hours, and what counts as an emergency call.

By trade

• Plumbers and HVAC: emergency work wins on speed. Put the number, the hours and the area first, and keep the page light so it opens fast on a weak signal.
• Electricians: list each service on its own page and show the licence number where a customer can check it.
• Roofers: before-and-after photos, the materials you install, and the warranty in writing.
• Landscapers and snow removal: the site should change with the season. Lead with spring cleanups in March and snow contracts in October.
• Renovation and general contractors: fewer, bigger jobs. Show three or four projects in depth instead of fifty thumbnails.
• Cleaning companies: what is included in each visit, how you price, and whether staff are insured and background checked.

Getting found in your own town

• Claim and verify your Google Business Profile. For “near me” searches it matters more than the website.
• Use the same business name, address and phone number everywhere.
• Ask every happy customer for a Google review, and reply to each one.
• Name the towns you serve on the site, in real sentences.

Common questions

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