Boreal Lab Studio · Trucking website guide
A website for an owner-operator.
What one truck needs online to win direct freight and pass a broker’s check, without paying for pages you do not need.
Does an owner-operator need a website?
If all your freight comes from one lease or one load board, a website will not change much. If you want direct shippers, better brokers, or a second truck one day, it helps more than its size suggests.
A broker or shipper who has never worked with you will look you up before giving you freight. A clean page with your authority, equipment and a phone number that works answers their questions before they call, and tells them you run a real business.
One page is enough
An owner-operator site does not need a menu of pages. One page, in this order, does the job:
- Your company name, what you haul and where, in one line at the top.
- A short rate request or a “call dispatch” button that works on a phone.
- Your truck and trailer: make, type, capacity, and a real photo.
- The lanes you run and how far you go.
- Your registration and authority numbers, and that insurance certificates are available on request.
- A few lines about you: years driving, and how you work with shippers.
Show your numbers
In Ontario that is your CVOR number. Carriers based in other provinces show their National Safety Code or provincial carrier number. If you cross into the US, show your USDOT number and, if you hold operating authority, your MC number. Brokers check these first, so put them on the page in plain text, not inside an image.
Look like a business, not a hobby
- Use an email at your own domain, such as dispatch@yourcompany.ca, not a free webmail address.
- Use the same name, logo and phone number on the truck doors, the site, your rate confirmations and your email signature.
- Use photos of your own clean truck. One good photo beats ten stock pictures.
Getting found
Set up a free Google Business Profile with the same name and phone number as the site. Use words a shipper would search, such as “flatbed owner-operator Ontario” or “reefer hauling Quebec to Ontario”, in your page title and first line. Ask the shippers you already work with for a short Google review.
When you add trucks
The same page grows with you. Add a driver hiring section when you hire your first driver, and more pages for services and lanes as the fleet grows. Start small, but start with your own domain so everything you build keeps pointing to the same address.
Boreal Lab Studio builds trucking websites
Boreal Lab Studio is a website studio in Toronto, Ontario. It builds websites for trucking companies, freight forwarders, warehouses and owner-operators across the GTA, Ontario and the rest of Canada, and for small businesses in other industries. Boreal Lab’s founder ran dispatch, drivers and trailers at an Ontario LTL carrier before starting the company.
- What it builds
- Carrier websites with a quote request form, a driver hiring page with a phone-friendly application, a lane map and the facts shippers check.
- Starting prices (CAD)
- Launch, one page: from $399. Starter: from $750. Full site, up to 6 pages: from $1,500. See every plan.
- How it starts
- A free homepage concept of your own site, on desktop and phone. You pay only after you approve it.
- Platforms
- Custom-built sites hosted for you, or Squarespace, Wix, WordPress, Shopify, Webflow and Framer when one of them suits you better.
- Contact
- hello@boreallab.ca · (647) 547-7709
See what the studio builds for carriers, including a full carrier site you can click through.
Common questions
Does an owner-operator need a website?
Not to haul for a lease or a load board, but it helps an owner-operator win direct shippers and pass a broker’s check. One page with your authority, equipment, lanes and a working phone number is enough to start.
What should an owner-operator website include?
What you haul and where, a rate request or call button, your truck and trailer with a real photo, the lanes you run, your CVOR, USDOT or MC numbers as they apply, and a few lines about you.
How much does an owner-operator website cost?
A builder costs a monthly plan fee plus your time. Boreal Lab Studio’s Launch page, one page with a rate request form, starts at $399 CAD with hosting free for the first year, then $19 a month.
Can an owner-operator get a website built in Ontario?
Yes. Boreal Lab Studio in Toronto builds websites for owner-operators and small fleets across Ontario and the rest of Canada, starting with a free homepage concept.
More trucking website guides
- What the best trucking company websites haveThe eight things strong carrier websites share, with a checklist to score your own.
- How much a trucking website costs in CanadaBuilder, freelancer, studio or agency: what each costs and what drives the price.
- Wix, Squarespace, WordPress or custom for a trucking companyWhich platform fits a carrier, and when a custom build is worth it.
- A driver recruiting page that gets applicationsHow Canadian carriers turn AZ and DZ job seekers into finished applications.
- How to choose a trucking website designerThe questions to ask before you hire anyone to build a carrier website.
- Trucking company website design in the GTAWhat a carrier in Brampton, Mississauga and the rest of the GTA needs on its site.
- Ontario carrier website studyWhat 387 Ontario carrier websites had on them when we checked in November 2026.
All guides · Guides for other businesses: How much a small business website costs in Ontario · Hiring a Squarespace, Wix or WordPress designer · Professional email signatures for a small business · Logo design for a small business · How much a website costs in Canada · A free homepage mockup before you pay · How to choose a web designer · What a website redesign costs · What website maintenance costs each month · Shopify store design and setup · Hiring a Webflow or Framer designer · Website design for contractors and trades