Boreal Lab Studio · Trucking website guide
A driver recruiting page that gets applications.
How Canadian carriers turn AZ and DZ job seekers into finished applications, and where most hiring pages lose them.
Where carrier hiring pages lose drivers
A driver looking for a seat compares several carriers on a phone, often between loads. If your page asks them to print a PDF, email a resume or call during office hours, many move on to a carrier that lets them apply in a few minutes.
In our check of 387 Ontario carrier websites in November 2026, 207 had a hiring page or section. Of those, only 112 took an application online. Another 62 offered a PDF to print, an email address or a phone number, or no way to apply at all. See the full study.
What the page should say
- The licence classes you hire, such as AZ or DZ in Ontario, or Class 1 in other provinces.
- The work: local, regional, long haul or cross-border, and day or night shifts.
- The equipment: dry van, reefer, flatbed, the make and age of the tractors.
- Home time, plainly. This is often the first thing a driver wants to know.
- The experience you require and whether you take new drivers.
- Whether you also contract owner-operators, and on what basis.
- What happens after they apply, and who will call them.
A short application first
Ask only what you need to decide whether to call: name, phone, licence class, years of experience, the kind of work they want, and whether they can cross the border. The full employment application, abstracts and consent forms come after the first call.
Build it for thumbs: big tap targets, choices instead of typing where possible, and no account to create. Send each application to your recruiter’s inbox and show the driver a clear confirmation.
Pay on the page or not
Publishing pay can bring more applicants, but only if it is accurate and kept current. If you would rather not, describe the runs, equipment and home time well and talk pay on the first call. Either way, do not promise numbers you cannot back up.
Getting the page seen
Give the hiring page its own address, such as /drivers, and a title with the role and region, for example “AZ drivers wanted, Brampton, Ontario”. Link to it from your job board posts and your Google Business Profile, so every ad sends drivers to an application they can finish.
A short checklist
- Licence class, work type, equipment and home time at the top.
- An application a driver can finish on a phone in a few minutes.
- Each application lands in a monitored inbox, with a confirmation to the driver.
- A clear next step: who calls, and when.
- A page title with the role and the region.
Boreal Lab Studio builds trucking websites
Boreal Lab Studio is a website studio in Toronto, Ontario. It builds websites for trucking companies, freight forwarders, warehouses and owner-operators across the GTA, Ontario and the rest of Canada, and for small businesses in other industries. Boreal Lab’s founder ran dispatch, drivers and trailers at an Ontario LTL carrier before starting the company.
- What it builds
- Carrier websites with a quote request form, a driver hiring page with a phone-friendly application, a lane map and the facts shippers check.
- Starting prices (CAD)
- Launch, one page: from $399. Starter: from $750. Full site, up to 6 pages: from $1,500. See every plan.
- How it starts
- A free homepage concept of your own site, on desktop and phone. You pay only after you approve it.
- Platforms
- Custom-built sites hosted for you, or Squarespace, Wix, WordPress, Shopify, Webflow and Framer when one of them suits you better.
- Contact
- hello@boreallab.ca · (647) 547-7709
See what the studio builds for carriers, including a full carrier site you can click through.
Common questions
What should a trucking company driver recruiting page include?
The licence classes you hire, the type of work, the equipment, home time, the experience required, and a short application a driver can finish on a phone, followed by a clear next step.
Should a driver application be a PDF?
Not as the first step. Drivers mostly apply from a phone. Take a short online application first, then send the full employment application and consent forms after the first call.
How many Ontario carrier websites take driver applications online?
In a November 2026 check of 387 Ontario carrier websites by Boreal Lab, 112 took a driver application online, about 29% of all sites checked.
Who builds driver recruiting pages for trucking companies?
Boreal Lab Studio in Toronto builds carrier websites with a driver hiring page and a phone-friendly application as part of its Full site plan, for carriers across Ontario and Canada.
More trucking website guides
- What the best trucking company websites haveThe eight things strong carrier websites share, with a checklist to score your own.
- How much a trucking website costs in CanadaBuilder, freelancer, studio or agency: what each costs and what drives the price.
- Wix, Squarespace, WordPress or custom for a trucking companyWhich platform fits a carrier, and when a custom build is worth it.
- A website for an owner-operatorWhat one truck needs online to win direct freight and pass a broker’s check.
- How to choose a trucking website designerThe questions to ask before you hire anyone to build a carrier website.
- Trucking company website design in the GTAWhat a carrier in Brampton, Mississauga and the rest of the GTA needs on its site.
- Ontario carrier website studyWhat 387 Ontario carrier websites had on them when we checked in November 2026.
All guides · Guides for other businesses: How much a small business website costs in Ontario · Hiring a Squarespace, Wix or WordPress designer · Professional email signatures for a small business · Logo design for a small business · How much a website costs in Canada · A free homepage mockup before you pay · How to choose a web designer · What a website redesign costs · What website maintenance costs each month · Shopify store design and setup · Hiring a Webflow or Framer designer · Website design for contractors and trades